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China’s state TV extravaganza for Chinese New Year’s Eve is getting a social media twist this year – and also a pile of cash. The gala entertainment show is giving away RMB 500 million (US$80 million) in cash to viewers via social media such as WeChat and Weibo.
The TV show – which lasts for nearly five hours – will trigger the cash handouts, in the form of virtual versions of the traditional “red envelope” money-filled gifts, at three points during the broadcast. When the host says it’s time, users of WeChat in China can shake their smartphones vigorously to be in with a chance of winning a portion of the cash available.
This interactive giveaway ties in with WeChat’s existing Shake feature, which is usually used to find fellow users of the messaging app nearby.
WeChat’s parent company, Tencent, explains on its news portal that the money actually comes from corporate sponsors. The largest single handout will be RMB 4,999 (US$800), but most people are likely to get only small change.
China’s state TV extravaganza for Chinese New Year’s Eve is getting a social media twist this year – and also a pile of cash. The gala entertainment show is giving away RMB 500 million (US$80 million) in cash to viewers via social media such as WeChat and Weibo.
The TV show – which lasts for nearly five hours – will trigger the cash handouts, in the form of virtual versions of the traditional “red envelope” money-filled gifts, at three points during the broadcast. When the host says it’s time, users of WeChat in China can shake their smartphones vigorously to be in with a chance of winning a portion of the cash available.
This interactive giveaway ties in with WeChat’s existing Shake feature, which is usually used to find fellow users of the messaging app nearby.
WeChat’s parent company, Tencent, explains on its news portal that the money actually comes from corporate sponsors. The largest single handout will be RMB 4,999 (US$800), but most people are likely to get only small change.
Online food delivery service Foodpanda is launching a partnership with WeChat across Southeast Asia. The tie-up will allow WeChat users to browse nearby restaurants, receive exclusive promotional offers and order food via Foodpanda. The partnership is now live in Hong Kong, Thailand, Singapore, Malaysia, Taiwan, Philippines, and India.WeChat powered by Foodpanda allows customers an order process similar to the Foodpanda website or app. After entering their location, users can immediately access a variety of restaurants and cuisines delivering to their area. The feature also offers a set of different cuisines or cities which customers can choose from. The app collaboration allows for payment of cash on delivery or via various integrated online payment options. Users also can download the Foodpanda app directly in their WeChat account.
To promote the service, Foodpanda provides exclusive weekly deals specifically for WeChat users and a 15% discount for customers that text “WeChat” to the service account, according to the company.With a population of 600 million people, an expanding middle class and skyrocketing smartphone sales, Southeast Asia has become a prime market in the rise of social messaging apps such as WeChat, which is looking to build a global presence. WeChat had accumulated100 million overseas users as of August last year.Backed by German-based Rocket Internet, Foodpanda consists of affiliated brands of Hellofood and Deliver Club and has raised raised over US$100 million in funding since establishment in 2012. Zalora, an online fashion store run by Rocket Internet, also offers its services through WeChat.
Online food delivery service Foodpanda is launching a partnership with WeChat across Southeast Asia. The tie-up will allow WeChat users to browse nearby restaurants, receive exclusive promotional offers and order food via Foodpanda. The partnership is now live in Hong Kong, Thailand, Singapore, Malaysia, Taiwan, Philippines, and India.WeChat powered by Foodpanda allows customers an order process similar to the Foodpanda website or app. After entering their location, users can immediately access a variety of restaurants and cuisines delivering to their area. The feature also offers a set of different cuisines or cities which customers can choose from. The app collaboration allows for payment of cash on delivery or via various integrated online payment options. Users also can download the Foodpanda app directly in their WeChat account.
To promote the service, Foodpanda provides exclusive weekly deals specifically for WeChat users and a 15% discount for customers that text “WeChat” to the service account, according to the company.With a population of 600 million people, an expanding middle class and skyrocketing smartphone sales, Southeast Asia has become a prime market in the rise of social messaging apps such as WeChat, which is looking to build a global presence. WeChat had accumulated100 million overseas users as of August last year.Backed by German-based Rocket Internet, Foodpanda consists of affiliated brands of Hellofood and Deliver Club and has raised raised over US$100 million in funding since establishment in 2012. Zalora, an online fashion store run by Rocket Internet, also offers its services through WeChat.
As part of Burberry’s 2014 Autumn/Winter show, WeChat users were entitled to receive exclusive audio and video messages from designers and celebrities who were attending the show. Users were also given a customized digital plaque for their profile on WeChat as a sign of status.
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