468 Million monthly active WeChat users globally. Over 60% of WeChat users report opening the app more than 10 times daily.
Source: Tencent Biznext, 2015
Official Accounts have become the most important WeChat service. Almost 80% of WeChat users follow Official Accounts.
Source: Tencent Biznext, 2015
WeChat has become a default social networking tool for China users. Almost half of all WeChat users have more than 100 contacts.
Source: Tencent Biznext, 2015
According to estimates, WeChat is a direct driver of US$1.76B in lifestyle spending. 53% of Official Accounts that have enabled payments are earning revenue.
