468 Million monthly active WeChat users globally.
Over 60% of WeChat users report opening the app more than 10 times daily.

Source: Tencent Biznext, 2015

Official Accounts have become the most important WeChat service.
Almost 80% of WeChat users follow Official Accounts.

Source: Tencent Biznext, 2015

WeChat has become a default social networking tool for China users.
Almost half of all WeChat users have more than 100 contacts.

Source: Tencent Biznext, 2015

According to estimates, WeChat is a direct driver of US$1.76B in lifestyle spending.
53% of Official Accounts that have enabled payments are earning revenue.

Source: Tencent Biznext, 2015

WECHAT Ecommerce / Mcommerce

Since its launch at the beginning of 2011, WeChat has been the focus of much attention. The app has grown from a possible WhatsApp copycat to a dominating force in the mCommerce market in China. Combining a whole range of social features with the ability to buy almost anything from within the app, WeChat has experienced rapid growth and seems set to continue to do so.

In the current online environment Chinese consumers are willing to pay for services and content on their mobile. As a result, WeChat is now incorporating payment options allowing users to buy items from directly from WeChat official accounts with just one-click. The integration of online payment processing and a platform delivering brands opportunities to interact and engage their consumer base, has the potential to revolutionize and optimize the consumer experience and be a major boon to brands across the world.